Apps are a huge part of any mobile platform success. After Apple’s App Store, the Google Play store has rose in prominence, but Blackberry failed to capitalize on the growing app trend after launching its own Apps storefront for the handsets and has lagged far behind the competition in the size of its app library.
In 2013, RIM can however, change the game! The company is readying itself for a mega launch event which will not only witness a new iPhone-esque BlackBerry Z10 device but also a refreshed App World marketplace with thousands of compatible apps available.
RIM has just confirmed (via twitter) that 15,000 apps have been submitted in less than 40 hours. This is an incredible milestone! This might not seem like a huge number and it is not indeed, but thinking of the App World marketplace it definitely doesn’t look bad.
Credit, however, goes to RIM’s Developer Relations team, who recently hosted Port-a-Thon events to encourage developers to submit their apps for BlackBerry 10, offering $100 for any app approved to the store (to a maximum of 20 paid applications). The first developers submitting between two and five approved apps were promised a free PlayBook tablet, while those writing more than five approved apps (first 250 developers) were entered into a random draw to receive Limited Edition BlackBerry 10 devices.
The first Port-a-Thon event snapped almost 4000 approved apps. There will be one more, port-a-thon, which will start on January 18th at noon and end at the end of January 19th. Let’s hope RIM will soon touch upon the promised number of 75K during launch.
Source: The Verge