It wasn’t exactly a well-kept secret, and now the name of the low-cost iPhone is out. Image of what appear to be the packaging for budget iPhone have appeared on an Apple enthusiast site with iPhone 5C marking on it. The leak is believed to have come from an assembly unit (likely Foxconn), with someone snapping photo of the new packaging. Well, plastic iPhone seems to be production-ready.
First and most important aspect is the name, as all older hot iPhone proudly wore their ‘S’ tag, which indicated the fact that it was a more speedy version than its predecessor model. Now, the ‘S’ has been dropped, and ‘C’ is added which indicates either Color or Cheaper.
When a company is marketing its product, it essential thinks about what they are saying and how their message will be perceived. If Apple uses the word ‘cheaper’, the people might perceive it as a low grade model which Apple marketing team will never do. Apple will never devalue their product by calling them “cheap” or by saying that you’ve got “rock-bottom pricing,” because doing so makes iPhone look, well, ‘low quality’. So the “C” designation would refer to the various color options available on plastic iPhone which will be competitively priced.
Sir Jony Ive has designed the exterior of the smartphone exceptionally well, but we are also curious to see what he has done with the interior.
Although tech specs are yet to be confirmed, it’s likely the iPhone 5C will use essentially the 4 inch IGZO (Indium Gallium Zinc Oxide) display (1136×640 resolution at 326ppi), 1.2 GHz Quad Core A7 CPU paired with 2GB RAM assisted by PowerVR SGX 554MP4 GPU and a possible 12 megapixel snapper. The device will run on iOS 7.
There’s no word on when Apple will send invitations for a iPhone 5C event, but look for a possible debut sometime in September.